Social Media News Releases Explained

You have certainly heard the term "social media news release" in all the buzz about the new, social Web, but what does it mean? A social media news release is just like a classic news release, except that it is also social media and Web 2. optimized. In short, this kind of news release encourages interactivity, is without difficulty shared in the social Web, and consists of a quantity of other Web 2. elements.

Normally, these further elements involve:

* Multimedia items, such as downloadable images, PDF/DOC files, or audio/video files.
* A way for readers to comment straight on the news release content material.
* An obvious and straightforward way for readers to bookmark the news release in social bookmarking web sites, or to share it by way of e mail.
* Technorati tags and links to objective-built del.icio.us pages.

If you or your home business generate web based or e mail press releases regularly, you should certainly be utilizing social media news releases. Like anything else on the Internet today, there is an expectation that content material will be interactive, without difficulty shared, and will give sources to equivalent details. If your news releases do not reside up to these expectations, your probabilities for significant media coverage can be hurt. It is fairly very simple to build your personal social media releases, or you can use a service like PRWeb. And, since a social media news release is just a classic release with added elements, you do not want to modify your present format, just involve some further sections. These added elements involve:
Multimedia section: Right here you will give a quantity of downloadable items, which includes PDF or Word documents, such as book excerpts, advanced critiques, white papers, brochures, and so on., and images, like author photos, company executive photos, book cover art, company logos. Also present any relevant podcasts and video clips in this section.

Technorati tag section: Use this section to list links to Technorati pages that are tagged with a list of fantastic crucial terms relevant to your news release.

Social bookmarking section: In this section, present links to any of your relevant objective-built del.icio.us pages. You could also present links to relevant pages on Digg.com or any other social bookmarking and crowd-sourced news web sites.

Sharing and commenting: In addition to the sections listed above, you should certainly also make it as straightforward as doable for your readers to share or bookmark your release in any quantity of methods. Permitting guests to comment on your news release makes it actually interactive.

Social media section: If you don't have a social media newsroom to refer your readers to, you should certainly look at adding a section to your news release that lists exactly where you have a presence in the social Web. Link to your profiles in places like MySpace, Facebook, Squidoo, Twitter, Flickr, YouTube, and so on.

Producing your news releases implementing a blogging platform like WordPress makes it straightforward to incorporate the further social media optimizing characteristics. Commenting is currently built in, and there are a quantity of fantastic plugins for adding Technorati tags to WordPress posts and for social bookmarking, among other characteristics.

Check out some social media news release examples right here:
http://owenegertonnewsroom.com/?p=54
http://www.shiftcomm.com/Web20Releases/6102008.html
http://www.puresoapboxnewsroom.com/?p=13
http://www.hiddenlandsofnodnewsroom.com/hiddenlandsofnod/?p=33